Today Rayne Hall joins us on the blog to inspire you to get the most out of your Twitter platform. Yesterday I posted my review of Rayne’s book “Twitter for Writers”. Here is a link if you missed it. http://wp.me/p2Eu3u-5vM
Let’s read Rayne’s advice.
TWELVE TWITTER TIPS FOR WRITERS
by Rayne Hall
1. Aim to attract readers, not customers. Blatant promotions such as “Have you read my wonderful novel [Insert Title] yet? Buy it here [Insert URL] bore and annoy. Instead, entertain your followers. If they enjoy reading your tweets, they’ll become interested in reading your books. Choose topics of interest to your potential readers. If you write Paranormal Romance, tweet about shapeshifter lore. If you write historical fiction, tweet little-known facts about life in your chosen period. Writing interesting posts in 140 characters or less is a challenge, but you can do it – you’re a writer!
2. Use your pen name as both your ‘Full Name’ and your ‘User Name’, so the people who read your tweets will recognise the name when they see your book.
3. Follow people who are interested in your genre. Many of them will follow you back, which gives you the chance to woo them with entertaining tweets. They are your potential readers. To find people who like your genre, search profiles for keywords such as ‘horror’ or ‘romance’.
4. How many followers you have matters little. What counts is their quality. Many accounts are automated and don’t read tweets; many others are fakes created by the thousands and sold by scammers (“Buy 30,000 followers for only $29!!!”). Having many followers is useless unless they are real people who really read your tweets at least sometimes.
5. Stay away from ‘automating’ your Twitter account. The sellers of such services promise this will save you time – but in practice, it drives your genuine followers away. When they see that you’re faking it, they won’t bother to read your tweets, and they certainly won’t go and buy your book. Don’t auto-greet, auto-thank, auto-tweet, auto-retweet, auto-favourite or auto-anything. Stay real.
6. Engage with others as much as you can. Interaction gains more attention than one-way tweeting.
Read your followers’ tweets and respond to some of them. Ask questions, voice opinions, share information.
7. From time to time, retweet tweets by other writers – but choose carefully and don’t overdo it. Don’t deluge your loyal followers with other people’s promotional tweets.
8. To connect with other writers, search for tweets with the hashtag ‘#amwriting’. You can also share your own writing progress, adding ‘#amwriting’ so other writers will find you.
9. Search for the hashtag ‘#writetip’. Experienced authors use it to give tweet-length writing advice.
10. When you tweet about your book, include an URL to the book’s product page on major bookselling website. To reach Amazon customers worldwide (Amazon.com, Amazon.co.uk, Amazon.ca etc) use a universal Amazon link that opens in the viewer’s regional Amazon. Try Booklinker.net. The service is free.
11. At the end of your book, invite readers to contact with you on Twitter. Many will do this, because it’s a quick way to tell the author how much you enjoyed the book. Retweet and favourite such tweets, and ask your fans about their reading experience: Who was their favourite character? Did they buy the book immediately, or did they read the sample pages first? What do they think of the ending? Such questions show the readers that you value their opinions, and they give you valuable insights into your audience.
12. Be helpful. Often, it takes just a few seconds to share a useful link, answer someone’s question, give a useful tip. Helping others creates good karma for you and makes Twitter a pleasant place for everyone.
I hope you find these tips helpful. If you tweet me (@RayneHall) that you’re a writer and have read this post, I’ll probably follow you back.
Any questions? Just leave a comment and ask, and I’ll reply.
Rayne Hall has published more than fifty books in several languages under several pen names with several publishers in several genres, mostly fantasy, horror and non-fiction. She is the author of the bestselling Writer’s Craft series and editor of the Ten Tales anthologies.
Having lived in Germany, China, Mongolia and Nepal, she has now settled in a small dilapidated town of former Victorian grandeur on the south coast of England where she enjoys reading, gardening and long walks along the seashore. She shares her home with a black cat adopted from the cat sanctuary. His name is Sulu and he’s the perfect cat for a writer – except when he claims ownership of her keyboard.
Thank you so much for being our guest today, I hope you have inspired all us authors to be more focused on Twitter.